Marketing Manager


Posted: 05/29/2019 Job Number: 000008254

Marketing Manager with a strong portfolio of scaling projects and initiatives. This role will drive the creation, management and execution of large scale advertising programs from traditional through new media.

Core Responsibilities:

  • Coordinate campaigns across channels and products to support teams in creating and executing innovative advertising and brand campaigns to achieve product goals.
  • Based on the identified strategic approach, this role will partner with cross-functional teams to drive the appropriate channel marketing mix and supporting campaigns, including advertising, social creative, and promotions.
  • Create and write appropriate campaign briefs, drive creative development, media plans and own all aspects of the process including cost negotiations, schedule management, approvals, research and analysis.
  • Work with advertising measurement tools and partner with research team to continually improve upon analytical success metrics related to advertising performance.
  • Understand business, marketing, and legal constraints and opportunities to drive the growth of the product.

Basic Qualifications:

  • 3+ years’ experience in tech or consumer marketing
  • A/B testing

Preferred Qualifications:

  • Dashboard ownership
  • Excellent strategic planning skills.
  • Experience creating and owning print, digital, social and other advertising/marketing campaigns..
  • Comfort and proficiency at leveraging precious resources, including marketing budgets and personnel resources.
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