Marketing Analyst


Posted: 12/05/2018 Industry: Administrative Assistant Job Number: 000004167

This role will drive the execution and performance tracking of advertising programs and campaigns through analytics and testing. The ideal candidate is a passionate consumer marketing leader with broad understanding of advertising across digital, mobile, and social media channels.

Core Responsibilities:

  • Coordinate campaigns across channels to create and execute innovative advertising and brand campaigns to achieve sales goals.
  • Create and write appropriate campaign briefs, drive creative development, media plans and own all aspects of the process including cost negotiations, schedule management, approvals, research and analysis.
  • Work with advertising measurement tools and partner with research team to continually improve upon analytical success metrics related to advertising performance.
  • Understand business, marketing, and legal constraints and opportunities to drive the growth of the product.
  • Performance tracking experience in Google AdWords, Omniture, and other platforms.
  • Very good data analytics experienced, SQL is ideal.

Basic Qualifications: 2+ years’ experience in consumer advertising and consumer marketing with digital/high-technology consumer companies/products.

  • Bachelor's degree
  • Advertising agency is preferred

Preferred Qualifications:

  • Own the dashboard
  • Excellent understanding of consumer brand advertising strategies especially in the digital and high-technology space.
  • Ability to aggressively create innovative new consumer marketing programs that generate results.
  • High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.
  • Superior verbal and written communications skills and the ability to interact with senior management on a regular basis.

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