Digital Marketing Manager
COLUMBIA, SC 29203
$75k-$80k / year
Drive the company s overall digital marketing efforts, partnering closely with business owners to bring a strategic marketing point of view to driving ideation, testing, and learning in the service of business growth.
*Remote Opportunity Or Will Offer Relocation Assistance*
- Oversee digital marketing programs including SEM/SEO, Paid Social, Affiliate Marketing, Email Marketing, and Programmatically-driven targeted campaigns.
- Develop and own reporting on the effectiveness of all digital marketing channels against sales, margin, and acquisition targets.
- Exist within a test-and-learn culture that continually tries, measures, and analyzes results of new things.
- Manage all vendor relationships associated with digital marketing programs.
- Identify promotional opportunities that can drive profitable sales and/or accelerated customer acquisition.
- Stay on top of industry best practices with an eye for relevant tactics that can be adopted to drive results for the brands.
- Ensure digital marketing team is effectively integrated and collaborating with cross-functional partners in the brand marketing, finance, technology, fulfillment, and customer service.
Job Requirements & Key Qualifications:
- Bachelor s degree in Marketing, Business, or similar field.
- 5+ years of direct and hands-on digital marketing and e-commerce experience with at least 3 years working in retail and/or direct-to-consumer organizations
- Advanced Google Analytics and AdWords skills
- Deep understanding of tag management platforms
- Experience with CRM and DMP platforms.
TRC Staffing Services, Inc. is an Equal Opportunity Employer and considers all qualified candidates for employment without regard to race, color, religion, gender, gender identification, sexual orientation, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.