Associate Digital Marketing Manager, Amazon

LAWRENCEVILLE, GA 30043

Posted: 11/20/2018 Industry: Web Content Job Number: 000003864

Associate Manager, Amazon Digital Marketing

Direct Hire

Location: Lawrenceville, GA

TRC’s client who is a leader in the pool and spa vertical have an immediate need for an Associate Manager with an emphasis on Amazon Digital Marketing and eCommerce. They are investing HUGELY in their marketing efforts by making this a full-time opportunity. This role will support the core business and make an impact on the retail strategy of the brand. This individual will have ownership of creating compelling brand and product experiences on the Amazon platform. Resulting in winning the Amazon buy button for products. This is a multichannel marketing opportunity that will give the right Jr candidate a career opportunity of a lifetime!

Day to Day Summary

In this role you will highlight the product benefits creating a persuasive value for consumers using Amazon Store pages and Amazon’s A+ detail pages. You will generate sponsored ad campaigns to promote products, balance spend across product lines to further promote sales while pausing keywords or campaigns that perform poorly. You will be responsible for optimizing campaigns with the goal of achieving Best Seller or Amazon Choice status for all products.

About This Role

You will work closely with sales and marketing teams to execute their go-to-market plan and achieve high ROI through of our products on Amazon.com. In this role you will create the digital experience for the products on Amazon; managing paid search, banner advertising and affiliate marketing to drive customer acquisition. You will be accountable for marketing tactics within Amazon Advertising. Success in this role will come from executing digital marketing programs that deliver on KPIs around ACoS, RoAS and sales.

What You Will Do

  • Work with our Amazon Advertising account representative to set strategy and learn best practices
  • Development and implementation of Sponsored Ads in the Amazon Advertising platform (formerly AMS)

  • Monitor weekly campaign budget, bids, competitors’ ads and adjustment tactics to achieve targets

  • Continuous optimization from the campaign, ad group to the keyword level

  • Supervision of all Amazon account management activities including Vendor Central, Seller Central, Brand Registry and Amazon Advertising
  • Uphold and share comprehensive knowledge of the digital marketplace and industry trends
  • Identify new marketing, product placement or beta programs to market to on the Amazon Platform
  • Build effective working relationships with retailer site merchandising teams
  • Deliver monthly performance analysis KPIs and identify opportunities to increase impact
  • Manage multichannel relationships across marketing, sales and eBusiness teams

What You Need to Succeed

  • 1 to 3 years experience managing successful digital marketing campaigns

  • BS or MS analytical based digital marketing or statistics
  • An entrepreneurial and innovative way of thinking
  • Understanding of digital marketing tools, mediums and channels
  • Amazon Vendor Central and Amazon Advertising platform experience (BONUS!)
  • Expertise in project management and the ability to manage multiple initiatives
  • Strong communication skills and the ability to drive change working in cross-functional teams
  • Ability to translate business requirements into digital marketing initiatives
  • In-depth critical thinking and problem solving skills
  • Sense of urgency and ability to manage change in a fast-paced environment
  • Experience in brand marketing and the consumer value chain

About TRC Professional Solutions

For over 10 years, professionals and employers have trusted TRC Professional Solutions with their business and careers. Year after year, Inavero’s Best of Talent and Staffing awards have been presented to TRC Professional Solutions for providing superior service and results to both our clients and job seekers. We create a different experience for our candidates and clients by remaining solely focused on bringing the right talent to the right opportunity, throughout every stage of our unique recruitment process. For more information, visit: https://www.trcprofessionalsolutions.com/

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